About Me

Hi, my name is Will, and I'm a multi-disciplinary creative living in San Diego, CA. I currently specialize in Web Design, UX/UI Design, and Front End Development, but I also freelance as a Photographer, Cinematographer, Artist, and Small Business Consultant. My professional skill set is inordinately ecclectic, I'm an innate problem solver, and fervently curious. Outside of work, I spend my time hiking, traveling, fishing, surfing, swimming with sharks, and snowboarding (Formerly rode for Burton, Dragon, and Crab Grab).

Experience

UX Designer (2017-Present)

Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.
Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
Identify design problems and devise elegant solutions.
Make strategic design and user-experience decisions related to core, and new, functions and features.
Take a user-centered design approach and rapidly test and iterate designs.
Collaborate with cross-functional teams to ensure seamless ideation and a refined end product.
Consult with client stakeholders to clarify objectives and demonstrate value to ultimately meet client requirements and deliver on KPIs.
Utilize advanced problem solving skills to debug and repair broken templates under business critical deadlines.
Work closely with development team to translate key functional elements of UI design.
Play an integral part in the entire lifecycle of large deliverables from initial concepts and strategy, to wireframing, design, and development.

Web Designer and Front End Developer (2015-Present)

Design and build on-site and email re-marketing visuals for many of the largest ecommerce retailers in the United States.
Cultivate re-marketing strategies based on client initiatives and objectives using current UX/UI concepts and processes.
Restructure internal business processes to streamline and stabilize operations during rapid expansion.
Initiate A/B testing effort, facilitating customer acquisition and boosting customer retention.
Developed and directed all data management and data analytics to generate relevant and actionable data for all internal US teams.
Support business development and marketing teams with client acquisition and strategy development.
Consult client design and marketing teams to clarify objectives and demonstrate value to ultimately meet client requirements and drive conversion.
Utilize advanced problem solving skills to debug and repair broken templates under business critical deadlines.
Pioneer innovation push in platform functionality bolstering our competitive advantage and product differentiation within a saturated market.
Advise line managers and upper management regarding process, cultural deficiencies, and brand development to help strengthen productivity, efficiency, and longevity.
Assume primary copywrighting role for all implementations and re-designs.

Marketing and Design Manager (2013-2015)

Design and produce company marketing materials including company collateral, trade show visuals, presentations, etc.
Develop and maintain several client websites and implement search engine optimization strategies to drive web traffic.
Direct all strategic management processes involving building brand visibility/awareness, brand identity cultivation, marketing initiatives, product development, and implementation of growth practices.
Track and monitor project timelines to ensure efficiency and productivity in order to meet deadlines.
Manage all system reporting operations from data management, custom report generation, maintenance, and deployment.
Create and strengthen client relations through onsite meetings and interaction.
Lead tradeshow and conference appearances, increasing qualified leads by over 190%.
Played an integral role in an overall increase of over 300% revenue during tenure.
Acquired and negotiated several multi-million dollar government contracts

Bachelor of Science in Business, Concentration in Management (2007-2011)

Relevant Coursework
Marketing Research Techniques and Applications, Strategic Management and Advanced Business Models, Negotiations in Organizations, Cross Cultural and Global Management, Diversity in Organizations, Business Information Systems.